The year ahead

BARLOW Building, FY26

The plan, how we run it, and what it costs. Built to grow what you have already built.

For Sam and Chelsea BarlowPrepared by LOVRJune 2026

The strategy, in one line

You do not need to out-build the field. You need to out-engage it.

You came to us with a brand built and a strong content base. FY26 is the depth beneath it. The whole Gold Coast market has left the same lane empty, nobody runs founder-led, human content, nobody puts the people behind the brand in front of the camera. BARLOW is the one builder placed to own it, because the one thing no competitor can copy is Sam and Chelsea themselves.

What we run · 01 Content and creative

Your engine, sharpened and stretched.

The founders come into itSam and Chelsea on camera is the advantage nobody can match. He Said, She Said on a real decision. The site walk. The honest call. We produce, direct and edit. You bring yourselves.

One shoot feeds every platformInstagram and TikTok carry the lifestyle, Pinterest carries the work, LinkedIn speaks to the trade and the funders. One shoot becomes a month across five channels, each cut for where it lands.

Your own camera, made easyA simple way to capture moments on site yourselves, a running list of ideas handed to you so the page is never empty, and we shape whatever you send into finished work. The brand keeps moving between shoot days.

The base holdsYour creative direction, shoots, stills and project content all continue. The strategy points them at the founders and the story, where the engagement is.

What we run · 02 LOVR Management

One system, run for you, read back.

You never log into a tool, learn a platform or chase a vendor. It runs under your name, managed by us, and read back to you in one place. Here is what sits inside it, in plain terms.

Every enquiry, in one placean enquiry from an ad, your website or an Instagram message lands in one place the moment it arrives, filed to the right part of your business, answered fast and followed up until they reply. This is the part that quietly makes the money, so it carries the most weight.the hub

Found when people lookwhen someone searches a Gold Coast luxury builder, or asks one of the new answer tools the same question, BARLOW is there. Built once into the site we made you, kept current, it compounds over the year.search

Your ads, run by a personbuilt, watched and adjusted, with a real set of eyes on the budget against the people most likely to build. Your spend goes straight to the platform, never through us.ads

Every post, on timea full month planned, scheduled and out on time, every channel, the lag and backlog designed out. Chelsea keeps the ten second say on the reels where the sound matters.social

The picture, every monthone read, what came in, what it returned, where the pipeline moved. No charge for it, it is how we keep ourselves honest.included

To begin, and the bigger plays

What stands it up, and what comes when the moment is right.

The buildyour leads system, pipeline and channels built to how BARLOW works, the instant replies and follow-ups wired into begin

Your website, extendeda process page, a team page, and a contact form wired straight into the leads systemto begin

Your audience, mappedyour real enquiry and client data brought together to build the audience your ads launch against, so they start warm, not coldto begin

The long-form filmGraya filmed how they built their company. You film how you built someone's dream homeper build

The awards programshot to award standard, submissions written to the judging metric, the 2027 cycleper project

The capability statementsa client build deck and an investment-grade statement for funderson request

The investment

The engine, every month.

Content and Creativeyour content engine, the founders and the per-platform work brought inmonthly

LOVR Managementyour leads system, ads, search, scheduling, your site kept live, the monthly readmonthly

Your monthly$25,000 + GST

To stand it up, a one-time build, quoted with the engagement. The bigger plays, the film, the awards program and the capability statements, are scoped and quoted on their own and picked up when the moment is right. The number is earned by the work, not by a promise on your revenue. We put real measures on everything and report them honestly every month, so you see exactly what the activity returns.

Where to from here

The engine first. The founders and the system running together from the top of the year. The rest layered in as it builds.

You do not need to piece it together from a page. Tell us where you want to start, and we map the rest to you and bring it back drawn out in full. It is your call, and we set it to suit you.

A short note from Savannah

A two minute walkthrough from Savannah lands here.

Savannah Barber · LOVR