The year ahead

BARLOW Building FY26

The plan, how we run it, and what it costs. Built to grow what you have already built.

For Sam and Chelsea BarlowPrepared by LOVRJune 2026

The strategy, in one line

You do not need to out build the field. You need to out engage it.

You came to us with a brand built and a strong content base. FY26 is the depth beneath it. The whole Gold Coast market has left the same lane empty, nobody runs founder-led, human content, nobody puts the people behind the brand in front of the camera. BARLOW is the one builder placed to own it, because the one thing no competitor can copy is Sam and Chelsea themselves.

What we run · 01 Content and creative

Your engine sharpened and stretched.

The founders come into itSam and Chelsea on camera is the advantage nobody can match. He Said, She Said on a real decision. The site walk. The honest call. We produce, direct and edit. You bring yourselves.

One shoot feeds every platformInstagram and TikTok carry the lifestyle, Pinterest carries the work, LinkedIn speaks to the trade and the funders. One shoot becomes a month across five channels, each cut for where it lands.

Your own camera, made easyA simple way to capture moments on site yourselves, a running list of ideas handed to you so the page is never empty, and we shape whatever you send into finished work.

The base holdsYour creative direction, shoots, stills and project content all continue. The strategy points them at the founders and the story, where the engagement is.

What we run · 02 LOVR Management

One system run for you and read back.

Every enquiry in one placeAn enquiry from an ad, your website or an Instagram message lands in one place the moment it arrives, filed to the right part of your business, answered fast and followed up until they reply. This is the part that quietly makes the money, so it carries the most weight.the hub

Found when people lookWhen someone searches a Gold Coast luxury builder, or asks one of the new answer tools the same question, BARLOW is there. Built once into the site we made you, kept current, it compounds over the year.search

Your ads run by a personBuilt, watched and adjusted, with a real set of eyes on the budget against the people most likely to build. Your spend goes straight to the platform, never through us.ads

Every post on timeA full month planned, scheduled and out on time, every channel, the lag and backlog designed out. Chelsea keeps the ten second say on the reels where the sound matters.social

The full pictureTwo live dashboards you can open any time. Your LeadHub dashboard showing every enquiry and where it sits, and your scheduling dashboard showing what is planned and published. On top, one branded report each month tying it all to the result. No charge for it, it is how we keep ourselves honest.included

To begin, and the bigger plays

What stands it up and what comes next.

Lead system and CRM buildWe set up your enquiry hub end to end. Your pipeline built to BARLOW's lead lanes, every channel connected, the instant replies, lead alerts and follow up sequences written and wired in, and your ad account configured. The engine runs from day one.one time

Website expansionWe add the pages your enquiries need. A process page that walks a client through how you build, a team page, and a contact form that feeds every enquiry straight into your lead system.one time

Audience and data buildWe bring your past enquiries and client history into one place, then build the audience and lookalike list your ads target, so the spend reaches the people most like your buyers from day one.one time

Long form documentary filmA full film on a single BARLOW build, captured from site through to handover, cut into one long documentary plus a month of social, made to carry press.per build

Awards program 2027Award standard photography at completion and the written submissions, prepared and entered to the judging criteria for the 2027 Gold Coast cycle.per project

Capability statementsTwo documents. A client facing build deck to win home build clients, and an investment grade statement for funders.on request

The proposal

The engine itemised.

Monthly · Content and Creative

Creative direction$1,500

Shoot production, two days with founder capture$5,500

Video deliverables, reels, clips and founder cuts$4,500

Photography, stills and photo-graphic posts$2,500

Per-platform versions and self-shoot kit$2,500

Content and Creative$16,500

Monthly · LOVR Management

Lead hub and CRM management$3,500

Paid ads management$2,000

Scheduling and publishing$1,500

Search, SEO and website upkeep$1,500

Monthly report plus LeadHub and scheduling dashboardsincluded

LOVR Management$8,500

Your monthly$25,000 + GST

To begin · one-time

Lead system and CRM build$3,000

Website expansion build$3,500

Audience and data setup$1,200

Setup total$7,700

Per project · when the moment is right

Long form documentary filmfrom $12,000

Awards submission program 2027$4,500

Capability statements x2$2,000 each

All figures in AUD, excluding GST. Ad spend is paid by you, straight to the platform, never through us. The monthly is earned by the work, not by a promise on your revenue. Every part is measured and reported each month, so you see exactly what the activity returns.

Where to from here

The engine first. The founders and the system running together from the top of the year. The rest layered in as it builds.

You do not need to piece it together from a page. Tell us where you want to start, and we map the rest to you and bring it back drawn out in full. It is your call, and we set it to suit you.

A short walkthrough

A short walkthrough lands here.

Savannah Barber · LOVR